Illawarra Small business Marketing Strategies- Dress for Success
Whilst very popular overseas in the USA and Europe, Image Consulting is a relatively new area in Australia. Coming from a teaching background, over the past 30 years or more Julie Rollinson has had the opportunity to let her creative talent loose for many years as an Art Teacher at both Oak Flats High and Lake Illawarra High.
As editor of the award winning Lake High Link school newspaper from 1982-1994, Julie received funding from BHP. In 1986 she applied for, and was selected to take on the Head Teacher’s role in a large department with 6 Art teachers. She held this position for over 20 years.
During this period, Julie wrote a course called Media Studies where students collaborated to produce a magazine. The course focused on art, clothing and fashion as well as graphics and visual arts.
However, despite her successes (or was it because of them?), Julie’s creative tendencies were just beginning to gain momentum.
Between 1990 and 1995, she received a State Award from the NSW Education Department for introducing a newspaper for the Disadvantaged Schools program. In 1992, along with another teacher, Julie published an Art Text Book which featured 28 interviews with prominent Australian artists. For 2 years in the mid 1990s she was involved in the Rock Eisteddfod and she was rewarded with an Excellence in Teaching award during this period.
In September1998 disaster struck when the Art Department at Lake Illawarra High burnt down. A local news report of the time stated, “Devastated Lake Illawarra High students arrived at school yesterday to discover their major Higher School Certificate artworks had gone up in smoke in a callous arson attack.” Julie, along with the students and the other teachers, took this particularly hard.
But, as is her nature, she just put her head down and set about helping the school to rebuild.
Early into the new century, Julie started to look around for a new challenge and completed a 2 year course in Interior Design. Eventually, she decided it was time to leave the career she loved and in March 2008, Julie Rollinson launched her new business, ‘Drab2Fab’ at the Wollongong Women In Business Expo.
During my interview with Julie she told me that Image Consulting, or personal style management, can involve –
One on one consultations for women and men in style, colour, wardrobe and image makeovers
Workshops and seminars for individuals, corporate clients and students
Personal shopping services
Bridal and event styling
“Dress for Success” Business Image Presentation
Drab2Fab provides a range of different packages including the “Transformation Package” for business people where she personalises everything from the hair to the wardrobe and arranges professional photographs to create the ideal profile. Julie also works with Uni students, ladies getting back into the workforce. Men are catered for as well.
Since making the decision to commence Drab2Fab Julie has gained professional accreditations with image trainers in both Australia and the United States. She is the current Vice President of the AICI (Association of Image Consultants International) and designs handbags and accessories. Julie actively networks with other business people and has conducted seminars at women’s fitness centres.
She has also presented workshops at Community Centres and schools as well as employment groups and government departments. “Dress for Success” and Business Etiquette Certificate III are two of the courses she has facilitated. Julie is extremely flexible and offers customised solutions for each client’s needs and budget. She is currently developing a 10 week online training course for her clients so she can service more people on a wider scale.
As her background demonstrates, Julie loves a challenge and is highly creative. She has 2 excellent tips for those who are new in business.
Tip Number One: Learn to say “No”. Prioritize your tasks. Focus.
Tip Number Two: Get professional advice.
To address the changing demands of today’s marketing tactics, Illawarra Business has launched small business marketing strategies to leverage the power of hot competition in the market. Explore this page and we’ll give you an idea about how to do it here at www.IllawarraBusinessNews.com.au.